Boosting Your Business: The Top Benefits of Using Promotional Products

With all of the attention that's given to video advertising, it's easy to forget that there are many people who consume entertainment, music, and news without ever watching anything. These people must be reached through catchy audio advertising. The ads need to sound different enough to make them pay attention and positively remember your brand and product, even if they're not in a position to write down the information.

Radio is still a prime medium for audio-only content, but it's important to remember the newer transmission channels, such as Spotify, Pandora, and innumerable different podcasts. Creating great audio ads starts with matching the style to the medium. Ads should be further refined to connect with the audiences of specific shows or music genres.

What Makes a Great Audio Ad?

Great radio, Pandora, and Spotify advertising not only catches the listener's attention but does so in a positive way. If you're advertising on a source of music like Pandora or the radio, putting music in your ad is a good idea – with one caveat: Make sure your ad music is compatible with the genre of the channel. If your ad music ruins a mood, it will not get you remembered in a good way. Talk show advertising is often best with no music.

Memorability

It is key to remember that many people listen to podcasts and radio advertising in places where they can't write down your info, such as while driving, riding subways, and riding buses. Therefore, your advertising must give them names, URLs, or phone numbers that they can remember. Then they can call you or go to your site once their trip is over.

Finally, keep your ads recognizable. Use the same jingle in each one or have a universal tagline. Consistency builds your brand and keeps it memorable.

For all of the help you need to have great audio advertising, just contact us at Forge Advertising. We can take care of choosing an audience, planning ads and campaigns, and placement of advertising.