OTT advertising, or showing ads to viewers of online-only video content, is quickly becoming one of the most effective marketing options for nearly any business. This type of advertising includes everything from advertising on Netflix and Hulu to YouTube and channel-specific platforms, and it is often one of the strongest options for reaching specific groups of people and learning more about how the members of your target audience respond to your advertisements. Here are some of the main advantages of OTT advertising.

Advanced Data Tracking

Understanding your customers is an important step in creating advertisements that speak to them, and OTT ads provide advanced insights into who sees your ads and what they do with the information they learn. 

Most OTT viewing is tied to an account, which gives your business information about the age, location, gender, and other demographics of each person that views your ads and makes it easier to track whether they click on your ads, skip them, or view them without taking any immediate action. Some options even allow you to track whether a user of a particular device or IP address that saw your ads visits your website or even makes a purchase later.

Target a Specific Audience

Many OTT platforms are designed with a specific target audience in mind, especially those that are modeled after specialized TV channels. This means that a larger percentage of the people who view your ads are likely to already be interested in what your brand offers. Other types of OTT advertising, such as using Google Ads on YouTube, also provide options for sharing the majority of your ads with people that are part of a particular demographic group.

Reach Viewers Without Cable

TV ads were once the obvious answer for reaching potential customers through video content, but this strategy became less effective as more and more people began to stop paying for cable in favor of one or two cheaper online subscriptions that contain the majority of the shows or channels they prefer to watch. OTT advertising makes it easier to gain these viewers back. 

OTT advertising is quickly becoming a modern alternative to TV advertising, and Forge Advertising can help you optimize your video advertising campaigns to capture your target audience's interest and better match their preferences.